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Toto Wolff Preparing to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic achievements in F1

Toto Wolff is in final negotiations to offload part of his shareholding in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6bn – an unprecedented figure for an F1 team – after McLaren were valued at £3.5bn in an adjustment to corporate structure last September.

The Austrian executive, who holds one-third of Mercedes F1, would sell a shareholding approximately 5%.

The 53-year-old would stay on as team boss and CEO if the sale goes through.

Shareholder Breakdown

Remaining partners in the team are Mercedes and chemicals giant Ineos, who both hold a third of the company.

An official representative said: "We are providing no official statement on the matter. The governance of the team will remain unchanged, and each shareholder are dedicated to continued achievements of the brand in F1."

Financial Increase

This arrangement would represent a significant increase in worth of Mercedes F1 since Ineos Group acquired its stake for £208m in 2022.

This surge demonstrates the expansion in valuations of Formula 1 outfits recently as a consequence of the increasing appeal of Formula 1 globally.

This trend was evident with the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which was released in summer 2023 and earned more than $630m (£458 million) at cinemas worldwide.

It is Pitt's most successful film and the highest-earning sports film ever released.

Present Standings

Mercedes are second in the team standings, trailing McLaren, with three races remaining this season.

Mercedes' primary racer George Russell has secured victory in two of the 21 races so far and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a unprecedented eight straight team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

The writer

Alan Johnson

Professional slot strategist with 10+ years in the gambling industry, sharing insights on RTP and volatility.

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